Topic page for Mobile World Congress at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Mobile World Congress articles and analysis

Articles: 60 Results

Blog: Be brave by stepping back

Fran Elliott, director of experiential and events at Momentum Worldwide, discusses the importance of stepping back when creating experiences, and

Blog: Six lessons learned from Mobile World Congress 2017

Jack Morton's Georgina Pope shares her advice on what to do - and what not to do - when creating

In pictures: Ooredoo at Mobile World Congress

Communications company Ooredoo worked with Jack Morton to create its brand experience at Mobile World Congress 2017.

Behind the scenes: Ericsson at Mobile World Congress

Ericsson has worked with Jack Morton for the tenth consecutive year to create the brand's presence at Mobile World Congress

Blog: What we can learn from Mobile World Congress 2017

FreemanXP's Kim Myhre on what we can learn from #MWC17 - even if we're not there.

GPJ's Nick Riggall showcased a virtual reality experience created for telecoms company AT&T

Event 360: Virtual reality must be rooted in the brand

Speaking at Event 360, GPJ's Nick Riggall showcased a virtual reality (VR) experience that was created for telecoms company AT&T,

Global viewpoint from Barcelona: Google's Black on MWC

The last bleary-eyed attendee has probably just about got their blood sangria levels back to normal, and Mobile World Congress

Microsoft, Huawei and Sony each used natural wood textures to add warmth to their stands

Blog: Top trends from Mobile World Congress

Jane Baker, commercial director at 2Heads, shares key trends from Mobile World Congress 2016.

GPJ worked with AT&T on a custom branded VR experience

In pictures: GPJ and Jack Morton at Mobile World Congress 2016

More than 100,000 visitors flocked to Mobile World Congress (MWC) in Barcelona this week (22-25 February) to check out the

Mobile World Congress 2016: five key takeaways

Ben Phillips, MediaCom's global head of mobile, explains what brands need to do in order to develop their mobile approach.